Jägermeister
Masterpieces
Role
Creating content for the mural projection in Kreuzberg and for the Jägermeister social media account.
details
Together with studio Waltz Binair we created the first AI generated Street Art exhibition.
To create <Masterpieces> an artificial intelligence got the virtuell data from the Instagram accounts of 12 famous contemporary artists from different genres (e.g. 3D-art, graffiti, illustration, photographie). The A.I. took the visuell data and transfered the code into sequences of numbers, identified patterns, contexts and shapes, to create a new portrait of each artist. All of the 12 artworks were presented as projected mural in Berlin. Addionally Aaron Jablonski developed a face filter that helped to share the perception of AI art to the audience.
Jazznelle Zanaughtti a.ka. @uglyworldwide was our creative prodigy behind <Masterpieces>. The fashion icon turns global ideals of beauty and gender conventions upside down.
The AI analyzed the work of the artists, identified context and shapes and assembled them to eclectic collages that both represent the style of each artist while at the same time sharing an overall aesthetic.
