ADIDAS FOOTBALL
INSTAGRAM GAME
role
3D assets
Adaptations to the gameplay characters
Videos and content for social media
details
To kick off the new German home kit for the FIFA World Cup 2018, we launched a mobile game with a simple and playful mechanic. The user is in a training scenario and needs to move around different obstacles while at the same time create tricks to display its skills. My part was to build assets for the scenes, like obstacles and new shoes for the national players. I also created shareable content for the game such as Instagram stories and social media ads.
Instagram Users in Germany were able to access the game by swiping up on the adidas Instagram Ad, which will appear between Instagram Stories. The game seamlessly starts with Mesut Oezil dribbling through a minimalistic designed 3D scenery.
Using Bullet time while creating new moves, the new jersey is additionally highlighted. Users can challenge friends for the top score, which they can brag about on social media.
