Netflix
THE UMBRELLA ACADEMY | INTERACTIVE INSTALLATION
Role
Designing and creating mockups
Modelling and animating 3D characters and assets
Creating videos and content for CLP’s
2D animation of the showcase for big screens in Oberhausen Centro
details
To release the new Netflix show The Umbrella Academy in Germany, we were able to create a big outdoor digital campaign, which we showcased on a huge facade in Hamburg, at the Mercedes Benz arena, Oberhausen and across CLP’s in Germany and Austria. Working closely to the art director on the team we were able to bring the design to life in 3D. I was able to recreate the villains Hazel and ChaCha from the show as well as create the superhero’s abilities with objects and effects that best represented their super powers. In addition, I worked on the motion designs of all 6 characters which were used for all digital motion posters for the campaign.
The most important part of the campaign was an interactive digital Game that could be played on a huge facade on the Clubhaus Saint Pauli in Hamburg. Using 3D graphics and a special game engine we were able to bring the Game to the big screen and make it playable via websocket on your smartphone. The aim of the game was to use the superpower of the heroes from Umbrella Academy against the villains of the show.
Play the Game HERE!
Gameplay screen on the phone, which is connected to the media facade in Hamburg. People connect their phone via websocket to the facade and choose between 6 superpower to attack the villains.
People connect with their smartphones to a giant facade and played an addictive Game on the facade screens.
Mercedes Benz Arena Berlin
We created motion graphics for big CLP’s at Mercedes Benz arena. Character number 5 is known for his superpower to teleport, he glitches into different screens across the arena and shows up for 5 seconds in every screen.
Out of Home
In addition nationwide across Germany and Austria we created motion graphics for digital CLP’s to show each characters super power.